Bumble BFF is a social female led dating application that uses Sadie Hawkins concept to connect new people. The application came into existence in 2014 after Whitney Wolfe wanted to break the traditional concept of dating by putting women in control. The Bumble BFF operates like any other dating site like Tinder. It has pictures, matches and the swiping feature. The only difference is it that women are in control of the experience, and have the power to control how they perceive themselves. The goal is to expand the application not only as a dating site but also a platform where people could professionally and socially network.
Recently, a hangout joint called the Hive opened in New York City. The physical location is at 158 Mercer Street, Soho. It would be a meet up place for dates or even a place where people could only spend time. The launching of the Hive will include other events that dwell on relationships and entrepreneurship from the female perspective. Even though the Hive will only open for a period, there are plans for future ventures in other cities. The Hive will offer both bar and coffee related services where sale returns will proceed to charity. It will run from 8 am to 10 pm on Thursdays to Fridays, 10 am to 10 pm on Saturdays, and 10 am to 8 pm on Sundays.
Whitney Wolfe is an American entrepreneur who completed her major in International Studies are Southern Methodist University. In college, Whitney partnered with Patrick Aufdenkem to found a non-profit organization called the Help Us project. After graduation, she moved to South East Asia to work with orphanages. Later at 22 years, she joined Hatch Clubs and after helping in the co-founding of Tinder. She then became the vice president of the marketing department.
At Tinder, Whitney Wolfe played a very active role in popularizing the application to college students. She facilitated the download of the apps by college students. She, however, left Tinder and formed her dating app in collaboration with Andrey Andreev. Whitney Wolfe founded Bumble BFF to help people find friends. Whitney Wolfe was named by Elles Women in 2016 and also by Forbes early this year in the 30 under 30.