Kate Hudson is doing more to establish this brand as a leader. There is proof that Kate is really going forth to make this a top athletic clothing brand for women. She knows that there are exclusive clothes from Fabletics that people want. Hudson is pitching different concepts to market this exclusive lineup with her co-founding partners. There is a great amount of respect for what has been done with Fabletics, and the changes continue to come as this brand evolves. The company is changing at a very fast rate, and so many people are using this as their sole connection for athletic clothing.
Women are interested in something that is comfortable, and Kate Hudson uses her marketing campaign to express just how comfortable these clothes are. She has been able to market the brand through commercials in a comical way, and this has helped her connect with millennials.
Now she is building an offline community of stores now that customers are aware of the brand. This gives her loyal customers even more chances to try on clothes, and it also provides a great way for new potential customers to discover Fabletics. Kate has done a lot of work in building her brand, and she is well aware that there are millions of people that still do not know the Fabletics brand. Many people do not even know who Kate Hudson is if they are part of a millennial consumer base. That is why she decided to take a step back from her acting career.
She was much more concerned about building her brand of clothing than she was about her acting career at this time. That is why she chose to fully dedicate herself to this clothing line. She has taken small roles in movies in recent years, but people that see Kate Hudson on television are more likely to see her in commercials for Fabletics. This is where she has dedicated her time. She appears on the website frequently, and print ads also display Hudson in some of these clothes from the website. This is proof that Kate is really going for to make it to the top with the athletic clothing brand for women. She is putting in the work to build Fabletics.